Toys, infant clothing, four managing change effectively build brand

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  Generally, a fast selling products companies will go through three stages, the first phase: expansion of the stage years, investment, market expansi on this year as the main performance goals, cost control assessment, and finally the profit control objectives; years of the second stage, to increase sales, expand and seize market share, its sales performance goals; third phase of the year is converted to profit at the primary performance goals, market share, cost control rate followed behind. The following four major management change can effectively build the brand.

An investment in factories to market changes

Along, the Group during the FMCG corporate investment, the general calculation of the input object factory, so basically one factory built on the lack of financial operations. Occupy the largest factory in the FMCG field, the initial investment of funds, but the market, bar code fees, marketing fees, advertising fees, costs of three.

This is the decision by the own characteristics of FMCG, FMCG is a realm of human consumption objects, people pay more attention to the brand and pay m ore attention to the purchase of environment, so will produce a series of market operation costs.toddler boy clothes

Second, the set of brand asset management

FMCG real value is not the product, its greatest value in the brand, the only plant assets, plant assets increasingly devalued, brand equity is more and more value-added, it is recommended that the set of brand equity management system to the operation of the market. Existing market, the cost of branding is to take assets system, but to take the cost of the system, so that the brand reaches a certain level, the value of its intangible assets will be explosive, and become the object of everyone chasing enjoy .baby boys clothes

Third, the financial system of assessment

Financial accounting system, mainly to produce real-time output- oriented accounting, ignoring market financial system, in fact, a marketing-based financial system, must establish a target annual contribution accounting system, such as bar code fees, marketing fees, advertising fees three costs, it is difficult to g input, then output, the more settling effect, bar code and time-consuming one-time fee, not every year.

It is recommended that the bar charges financial sharing system for five years, advertising and promotion to take three years sharing system, FMCG companies are usually the system of assessment to test. Dared to put into the operation of such enterprises, otherwise you will have a vote on the loss, do not vote hard sell "a dilemma. Or last FMCG companies will be reduced to the situation of the foundry, trade and production to earn the smile curve bottom of the profits.infant boy clothing

Fourth, the annual core assessment mec hanism

For a new FMCG companies, the first three years are laying the foundation stage has not truly become a profit assessment is a core objective.

Build a brand, you must establish a strategic investment thinking, in order to play its real value, especially the initial stage of investment, even more so. The corporate brand is almost impossible to the immediate effect of investments, FMCG brands, channels and other content are needed precipitation to play its value. It is called the FMCG refers to the frequency of consumption of fast, rather than return on investment, but in the development stages of maturity, its return on investment relatively quickly.