2012年6月2日星期六

Now the law to people-oriented promotion of infant clothing


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Promotion marketing strategy, with the acceleration of competition and consumer expectations, promotion, occupies a pivotal position in the clothin g business elements.

"People-oriented" how to make a means of promotion, how to balance the effect one of the promotion of creativity and interests of consumers, present and future problems to be solved by the clothing store.little girl baby clothes

Marketing purposes to enhance the turnover, promotion of commodity rotation, active store atmosphere and promote the vitality of enterprises and other aspects.

Promotional types and methods, including price discount, with the goods gifts, coupons, set points, coupons, combined purchase discount, member promotions, sweepstakes and displayed on the means of promotion must be "into" the core consumer, specialty stores the interests of customers as the center.new born baby clothes

Consumers generally agree to acce pt the "promotion", the clothing industry, clothing store promotional strategy is bound to be people-oriented ", so in line with the principle of consumers and businesses a win-win (WIN-WIN).

Level of promotional activities is fairly broad, holistic concept, combined with related marketing tools, in order to effectively achieve the desired effect promotion.

Therefore a good means of promotion, you can play to enhance the turnover of the clothing store, active clothing store atmosphere, and enhance the important role of the clothing brand vitality.baby girls clothing

Emphasis on the collection of popular clothing store operations, in particular OTC outlets to reach consumers directly, the most sensitive to changes in consumer demand, from a simple reduced-order discount, to rack their brains for creative promotional activities, without exception, did her b est, period hope to improve the popularity, improve performance and enhance corporate image.

With the evolution of marketing techniques, marketing ideas constantly manifested in a variety of promotional activities, stroll the streets shopping district, you can find various marketing players to display their marketing practices, varied, clever use of strengths and weaknesses, but the performance is outstanding the marketing practices are all great importance to the "people first" principle.

Price concessions reduce the price of the goods in order to attract consumers to buy, use discounts and deals.

Also known as the cure can improve short-term performance, clearing inventory, attract customers and against competitors promotional activities to stimulate impulse buying, so we must be extremely cautious in the use of

With gifts of goods refers to the consumers to buy product A to send B Product can be said that the price cu ts in disguise marketing practices, mainly to avoid the negative effects of direct price.

The combination of purchase promotions with goods A and B of goods sold, as the merchandise mix sex trafficking, whether it is the combined purchase of goods or gifts should be an attractive combination of consumer interest.

The smart businesses are becoming increasingly aware of the drawbacks of slick promotion and advertisement, is "people-oriented" as the core, to improve and establish a good image of the garment enterprises.

Clothing store is a business "career, to enhance the performance and market share, long-term relationships with customers, in order to steady, steady stream.

Only the "people-oriented promotions to promote the goodwill of the customers on clothing corporate image, creating the atmosphere of the store active and make the customer happy to door.

Business promotional method, we can see, busi nesses are gradually turned away from the traditional practice of none other for consumers, and do none other quality, service, emotional, consumer-oriented, focusing on business ethics and corporate image, creating a higher cost-effectiveness.

All in all, the promotion of the clothing must be "people-oriented".

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