The soft underbelly of the deep analysis of infant clothing brand

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Today, 80, has gradually become the main force of the parents. Fathers, 80 more attention to style, quality and uniqueness, the pursuit of a brand, but more importantly - pay

more attention to infant apparel brand. In particular, many parents "independence generation" children "independent second-generation"

Family, the child is a baby in the baby, holding the hands of the fear of broken, afraid of in your mouth, love is incredible, the parents are willing to dress children colorful

childhood creative dream. Great infant clothing brand market demand, why domestic infant

Children clothing brand are very few foreign brand invincible? Infant clothing joined the network after some hard work to collect, we found that the crux of domestic infant

apparel industry.

A domestic infant clothing brand malnutritionlittle girl baby clothes

Infant clothing production threshold is not high, coupled with limited children grow tall, short, fat, thin, uneven, it is difficult to form large-sca le, standardized production

of a single volume, leading to infant clothing enterprises are generally small, OEM, brand-name unlicensed factories in different ways. Infants and young children

Clothing "small plates", the major professional graduates rarely choose the inauguration of infant clothing enterprises, resulting in infant clothing brand industry designers

also a serious lack of serious imitate follow suit, product personality and product culture is mentioned by few companies to adapt to the monopoly structure of the one-stop

productionbaby girls clothes

Product portfolio ideas are scarce.

Foreign infant clothing brand with domestic infant clothing brand, we can easily find clues: foreign infant clothing brand fashionable and unique fashion sense, infant clothing, baby cloth ing manufacturers

fine workmanship, from head to toe, to meet one-stop-shop more varieties. Domestic infant clothing

Clothing Brand: independent innovation, imitation follow the trend of serious, leaning industrial chain of rapid imitation, work the ordinary; low-cost, low price; the species

is relatively homogeneous, and hard into the system.

2, infant clothing enterprises is the lack of brand awareness

Have to admit that China s infant clothing industry started later than the foreign brands, so the gap between the objective is clear, especially infant clothing brand promotion

is particularly obvious. Good brand awareness and promotional tools of foreign brands of infant clothing

Promotion, packaging important factors for success, while the domestic infant clothing brand performance is weak, mostly quietly, "brand".

3, infant clothing market operators fault

&qu ot;First-tier cities to sell infant clothing brand, second and third tier cities to sell infant clothing products is an important feature of infant clothing brand market. Infant

clothing brand development path in the second and third tier cities need big names to lead nurturing. First-tier cities is hard to find infant clothing brand figure

Affluent cities can not be considered a strong fault characteristics is the dilemma faced by the domestic infant clothing brand, the birth of great reputation, excellent

products, high value-added infant clothing brand is an important issue of domestic enterprises, but also on the shoulder major responsibility.

Infant clothing to join the network you are prompted: infant clothing companies need to learn the adult filled with strong brands, strengthen the construction of the design,

planning, marketing departments; buyers, design, information professionals need to increase the intro duction of nurture will asked the infant clothing brand

To promote the concept of cultural products carried out steadily forward.