Rapid warming of luxury infant clothing market battle

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In 2011, we found a clear trend, that is, the international big-name clothing have spread its tentacles into infant clothing industry. This means that 2012 luxury infant clothing market will be more complex.new born baby clothes

High-end, luxury clothing brand of infant will be born

    With the growing of high-grade infant clothing market competition and the rising of the people s consumption level, the 2012 infant clothing market segmentation will further not only the infant outfit or juvenile wear market will have a number of enterprises to enter the mass infant clothing brand will be born, high-end and even luxury infant clothing brand will emerge, not only foreign brands to enter the opportunity, also a new brand of domestic infant clothing to enter and some opportunities forbaby boys pyjamas

In 2012, infant clothing consumption in particular about the affordable brand entities terminal service experience and network of shopping convenience to become a new trend of the consumption of infant clothing. On the one hand, ex perience marketing to infants and young children living museum came into being accepted for a mature brand. On the other hand, network marketing shopping site B2B and the B2C or even C2C become the new channel selection of infant clothing brand management. In fact, Dasan of Mi Tinuo the luxury infant clothing, due to the relatively high prices, doing is hard.baby clothing manufacturers

"It s also the problem of corporate marketing strategy. Dongguan, for example, this nearly 10 million people the city can accommodate luxury infant clothing brands to enter the supermarket, less than 1 to 2. And Dongguan City Garment Industry Association that, even in the capital Beijing, the sales of this luxury brand infant and children clothing are not necessarily good.

Luxury infant clothing concentration is still high

At present, the pattern of the infant clothing market is roughly equally divided betwee n domestic and foreign brands of infant clothing in the domestic manufacturers occupy 50% market share, only about 30% have a brand, and most of them in one, two, three class urban markets get together; 70% in the no brand, distributed in the vast rural market. Foreign brands accounted for 50% market share, almost all concentrated in the line center of the city. Domestic market doing well in twelve or thirty-four categories of infant clothing brand, and leading position in each block area of ​​infant clothing brand, but so far, infant clothing brand concentration is still high, which is the shuffle of 2012 the domestic market infants apparel brand to provide an opportunity for the birth of the brand leaders, but also makes it possible to

Dongguan City Garment Industry Association revealed that the brand infant clothing agglomeration level and high-profile Chashan Town and Humen town, although there are more than 20 famous brands of infant apparel, but only set foot in the luxury brands of infant apparel m Tino "one, infant clothing prices are generally between 600 yuan to 800 yuan, even as high as $ 1,000, described as" luxury "enough. However, the reporter was informed that the brand infant clothing for other general brands of infant apparel, sales of smaller.

2012 luxury infant apparel industry want to control the four resources

The fashion industry to open the 2012 Denver Nuggets infant clothing industry password, the first is familiar with the rules of the game of the Nuggets. In fact, from theory or from the market feasibility, infant clothing is undoubtedly the apparel industry and apparel market, a new growth point for new entrants, the infant clothing market has fruit whose surface looks as bright bright you? 2012 infant clothing brand facing risks and challenges? How to unlock the password of the 2012 infant clothing market?

Dongguan brand infant clothing, into the luxury b rands of infant apparel or have the ability to enter, Dongguan apparel industry analysis, said: "At present, pig Banner financially strong, well-known higher, to a certain extent have to get involved in the luxury brand infant the ability of children clothing; start for Mi Tinuo a position in the status of the high-end brands of infant apparel, in the current very difficult, but does not exclude it in the future to the likelihood of success. "