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With the younger generation of parents, a new round of infant clothing, consumption upgrade will be fully. Brand consumption is becoming the mainst ream of the consumption of
infant clothing, high-profile brand to become the first choice for young parents give their children shopping. A survey shows that 37.5% of 80 parents for child
Child to buy the clothing of infants and young children are most concerned about "the style is fashionable.little girl baby clothes
Young parents to accept the style showing the diversification trend, they can easily identify and select a variety of clothing styles for children, such as a simple, cute,
sports and leisure, Japanese and Korean style.
More and more domestic infant clothing brand, but also to follow such a fashion, began to pay attention to market segmentation, and transformation of personality, is to go
natural, environmentally friendly, stylish development path.
China s 16-year-old infant 380 million, infant cloth ing, consumer demand is about 800 million, the authority forecast in the next few years, the annual rate of about 8% will
continue to increase. Infant clothing market will be the best growth markets in the world. With the family lifebaby girls clothes
Live improve the quality of a growing number of residents no longer stick to the choice of products to feed and clothe the most basic need to purchase pursuit of quality and
fashion to become an important demand of the modern family to the consumer market.
Infant clothing to strict quality control, let the children wore comfortable, thoughtful, good quality and certainly give the brand a lot of repeat customers.
Infant growth and development phase of the law and its body characteristics of infant clothing style design, structural design, fabric selection, and value proposition and so
pro duce can not be underestimated. Growth regulation and body feature of the design from the infants and young children start with the basic type of infant clothingbaby clothing manufacturers
Its collar, sleeves, dress the basic type of change the principle of a comprehensive and systematic understanding, and of different ages infant clothing style design, structural
design, fabric choice, made a specific analysis.
The clothing worn on the body are required to fit, comfort, and do not harm the skin, which is the practicality of the embodiment of the garment. As the infant s body in the
growth stage, the clothes Yue Chuanyue small life of 1-3 years. Years of age before the baby clothes, their useful life not exceeding one year (
This is the fastest stage of human growth); followed by the developmental stages of primary and secondary service, the useful life of more than two y ears (this is a critical
period of human long); other stage of infant clothing, life of 2-3 years . Infant garment production enterprises should pay attention to the consumers of all ages City
Market demand, the adjustment of product structure to be invincible.
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