Reasonable shoes store promotional strategy of the game

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Shoes and apparel sales experts have said terminal shoes promotion more and more like the manufacturers and merchants "tasteless", food is tasteless but wasteful to discard. But experts say: or promotion may be even chicken bones. To face competition and escape only standing still.little girl baby clothes

I think that the shoes and apparel stores engaged in promotional activities, first of all be clear to whom the transmission to determine the information recipient, dissemination of what content, when and where to spread. Specific planning, several tasks must be done:

1, shoes and apparel store promotions require accurate positioning, a clear theme. In the end is communicated to the consumer brand image, or the reality of sales.new born baby clothes

2 to determine the best shoes and apparel store promotional marketing programs. In addition to the prior careful planning and staffing, but also a good program into th e activities of the purpose and subject to the hearts of everyone to fully mobilize the enthusiasm of comprehensive marketing programs and details of training, but also on the sales staff.

3, to determine the time of shoes and apparel store promotions, promotional time sooner rather than later. The best three days earlier than the opponent in order to avoid the first to be opponents. Even the best planning should grasp this opportunity.baby girls clothing

4, to create shoes and apparel store promotional site atmosphere. Such as pop posters to color, and stores music to be just right to stimulate the customer s desire to buy.

To develop an appropriate sales goals and incentive programs, discounts to be significantly Do not get too complicated, the more favorable degree of higher expectations, the greater the chances of success of such marketing programs.

6, th e control store promotional costs to have the system should be, so as to have better results.

7, prepare evaluation summary, accumulated experience for the next promotion.

Finally, store promotions need to pay attention to four points: 1, the survey in place, publicity dislocation;, supply well prepared; activities site free remote customer scarce;, the best time control within a week to complete (weekend date).

In fact, the idea of ​​shoes and apparel store promotions should be a lot of time for the holidays, the most important is to create a festive atmosphere, we must allow the warm and direct access to the minds of consumers. Now my Spring-store promotional operation to share with you:

Promotion of the implementation of a: Welcome message from the past "Welcome" to "Happy New Year". But do not underestimate such a small adjustment and such an old-fashioned greetings during the Spring Festival, which is v ery effective. We can clearly feel one of these words, every customer into the store made it very happy, and with the same "Happy New Year" to respond to the Purchasing Guide, so since the distance between us suddenly narrowed.

The Promotions implementation: clever "red envelopes". According to the operation of the weekdays, we are generally not discount during the holidays can subtly let, it will attract customers. First to the fourth day, we will give the customer a red envelope for each pair of shoes, $ 19 worth of coupons, discount small proportion of bribe, but in the Chinese tradition is to give others a blessing and financial gas.

In fact, this time in the New Year, we will not pay too much attention discounts. And "19" with "a long long time," meaning that the coming year, all goes well. Facts have proved that this approach is very effective, according to my rough statistics, there is a coupon of 30% in th e second day of the second purchase. In fact, we did not advertise, through customer word of mouth to expand its influence. Word of mouth is the best advertising.

The Promotions implementation: unique gifts. A promotion, send gifts is common practice, but the key question is at the right time to send out the right thing, nothing new as easily send shoe polish, and, in many customer opinion, these should all be a necessity, so This requires us pondering.

Such as Valentine s Day can be arranged so that the clothing store promotional implementation: the day the female customer a pair of shoes, we will send out a wallet or belt, in the traditional concept of these things have a "control of the money men" or "tied beloved man, "meaning; male customer a pair of shoes we ll send him roses, let him give his sweetheart. The customers have all agreed that we want thoughtful, especially female customers said I did not expect, very moved.
< br />From my own past operating experience, promotions, including holiday promotions, designed to deal with the seasonal product and brand promotion, successful promotion, thus, mainly concentrated in three areas: First, the end of the quarter promotional push new; Christmas The major holidays of New Year s Day and Spring Festival activities; new store opening or old new save popular. For the consumer s point of view, the promotion of their biggest attraction is to enjoy the benefits. Therefore, preparations for promotion, must be on the needs of consumers research, find the good ones who enjoy the program. The following is a successful operation over several ways:

Based on consumer spending sent a different red envelope, this approach is actually clever discount. Timely start of the end of the quarter none other works. None other can be a variety of models have been a pair of shoes of the customer, such as through the turntable to fight they are likely to be none other programs, such as directly in the promotions section on the label. Of course, the most effective or introduce systematic none other programs - how much to buy none other by the corresponding proportion. At the same time can also be clever bundling. Before the event, according to all the promotional paragraph style, do several sets of bundled series, short, none other is always of interest to consumers. However, do let promotion, be sure to do the budget, it is very important.

Whenever the festival walking into a store or shopping pedestrian street, greets you is a number of promotional activities, such as: buy back discount sales, gifts what gifts, and so varied, all businesses are racking their brains and display their own tricks up their sleeves in order to improve their sales. Eradicate years of clothing promotional experience in the implementation point of view, I humbly believe the discounts, rebates are not permanent holy grail. Promotional purposes i n order to improve sales, but it is the object of the customer. The blind pursuit of immediate sales, will lose old customers to buy discounted before the holiday discount. All business and customer-oriented, I thought that the promotion should focus on the old customers. The consensus of most marketing experts: the off-season will be limited funds to invest in promotional activities to stimulate consumer is a more sensible way of marketing. It is worth noting that the off-season promotion not to place undue reliance on simple discount on the price cuts. Substantial discounts to reduce inventory pressure, increase cash flow, will destroy the brand image, and on subsequent sales. The alternative strategy is to consider to increase services to enhance value-added products, so that the increase in short-term sales at the same time, will not cause too much negative impact on consumers of the product has been purchased.

Chinese holiday promotional reasons, a word, ever ything for the customer, as long as the holiday do not forget your batch of sincere customer, holiday promotions, there must be no mining treasures!