Case Studies of infant clothing store marketing

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Infant clothing in-store displays, marketing tools, promotional methods, equipped with very different with adults. The sale of children, but to foot the bill for parents. Therefore, in the marketing of infant clothing, children, pare nts should care. Below to introduce you to a few success stories, for your reference.

Store - the most intuitive communicationfunky baby clothes

Red, yellow, blue Clothing Sales Co., Ltd., deputy general manager Jiang Chunjun, infant clothing publicity still from store to start the concept of culture of the brand must first be communicated through the store. "little girl baby clothes

Start from the store, red, yellow, blue set in the larger stores within this functional area of ​​the lounge area in each quarter of the new season on the introduction of different toys and recreational activities will be in the lounge area.infant boy clothes

"The most fundamental is to bring the brand s style have been more prominent in the minds of consumers bears a deeper imprint of course, many of the daily work of a prominent brand image is very important, such as store layout and management." Parker Lan of Dili limited liability company chairman Luo Jian-fan said. Three brand Lawlandee highlight their own style in the store layout, Lawlandee is a mainstream brand, store background is white, giving a feeling of tolerance is a great, safe and hope that customers to relax and stay; Garfield is a very international brand, giving a cool feeling, so the store is more modern, metal, with a strong visual effect makes one feel full of vitality; from Parker the Lan Emperor Baby BabyMe speaking, customers are more concerned about its security, research and application of environmentally friendly fabric is the focus of its propaganda, the store layout also pay more attention to this point. To achieve this goal, several hundred stores across the country must have a detailed management.< br />
The clerk is also an important aspect of the store to convey the concept of brand culture, the more emotional because the children compared to adults, they will become familiar with people to buy the product, the clerk of the affinity is very important. In order to improve the quality of the clerk, red, yellow, blue monthly training for the clerk, including services and terminals displayed on. Jiangchun Jun said, compared to other categories clothing, infant clothing, low profit margin, professional franchisees also relatively low, because franchisees have experienced more inclined to the other category of clothing, "we can hope that the franchisee investment infant clothing to do as a career, not a sideline; require the franchisee s sales channels, growth and ability to learn a certain hope that the franchisee can pay attention to the terminal will communicate with consumers. "

Activities - let the children involved

Playing is the nature of the children so that children can participate in the activities come in naturally more attractive to their eyes, to bring their interest, will naturally play a role in promoting product sales, infant clothing brands understand the truth , it is important to choose what kind of activities specific to each event how to operate.

Garfield is a very humorous personality cat, Garfield infant clothing is a style, Garfield infant clothing store in order to highlight this style will put a lot of Garfield plush toys, but also Garfield will be played by people doing all kinds of performances, interaction with children, playing games, such as the recent activities carried out: 18 embrace, teach children a variety of embracing posture by Garfield, the children can embrace their favorite Garfield doll, you can also embrace each other at the same time to encourage children to use their brains to come up with more interesting way to embrace. Garfield doll in each place will be a sensation, especially to the June 1 Children s Day, stores are hope Garfield in the day.

Promotional activities, barabara mainly uses the concept of marketing, pass the product unique by the choice of gifts to promote brand culture, such as the recent one-promotional activities "paper airplane in the summer, to carry their children through the paper airplane dream, reflecting the children in the late spring and early summer a joyous mood; Bala Bala, 51 during the launch promotional activities "Colorful World", showing the child s world is colorful gifts is a pretty kettle; red, yellow, blue, launched the F1 race track in the lounge area to enable children to enjoy the joy of the game, red, yellow, blue is still Christmas to prepare a free candy machine, I hope the children to be involved, hands-on.

Culture - from the start with details

In fact, the products can be acceptable to consumers lies not only in the product i tself, but also in a harmonious atmosphere comes out of the stores, the brand is the brand culture, a cultural product can really have the last laugh. In this regard, the the barabara infant clothing erudite.

Semir infant Garment Co., Ltd. the barabara infant clothing stores to create the atmosphere, terminal activities to build brand culture, the barabara also set up a national club, pass the information of the enterprise, and in the local market for advertising. Semir infant clothing Co., Ltd., the reporter saw a lot of lovely booklet, which is a month barabara special issue, the special issue, although the number of pages is small, but rich in content, in addition to the introduction of new products and Activities there are many interactive topics, including the children s personal show, essay, mail, interactive games, etc., this booklet is full of interesting and informative, fully embodies the barabara the brand culture. Barabara special issue presented to th e customer in the sales process, while the fixed monthly to Vip customer mailing. October 1st, 2005 barabara great lengths to introduce the National Day special issue, many parents see the special issue to the barabara letter that enterprise useful cultural connotation, in fact, this reflects the sense of responsibility of enterprises . Other infant clothing discount barabara through special events and other infant clothing area separately. "Can not look at infant clothing, adult perspective, the same can not be filled with adult promotional methods to treat infant clothing, but to realistically concerned about the children."

Lawlandee to convey to the customer is the fashion, the mainstream concept of marketing always pay attention to reflect its cultural connotations, to send some of the work done by the Crane Tai early, such as contributions to the Foundation, the green tree-planting are a sign of social responsibility, In addition, each year in the d evelopment and promotion of environmentally friendly products on the huge investments, these are all consistent with the mainstream position of the brand; of fashion Lawlandee to regular pop release, convey to the customer is Lawlandee brand integration of international fashion, the leading domestic brand of infant clothing fashion culture.

People spending more service-oriented, the quality of the product is no longer the only selection criteria. So you want to improve the performance of infant clothing shopkeepers we must use our brains, and own shop that was welcomed by the mother, but also to attract children, many cases, children fancy a clothes, pulling her mother into the .