Domestic infant clothing brand industry how to do market segmentation

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Tremendous opportunities in the Chinese infant clothing market immediately stimulate the investment enthusiasm of many companies at home and abroad, a growing number of infant

clothin g brands such as foreign infant clothing brand which camel emerged, many of whom are well-known enterprises . Such as foreign fast food giant

McDonald s, Adidas, Nike and other big brands have launched in the Chinese market their own infant clothing brand. Another example of Wahaha Group, the first underwear brand

ranking infant garment industry, opened more than 800 stores across the country. But see the results at the same time,

To see some of the problems of infant garment industry in China.

On current market conditions, foreign investment or joint venture infant clothing brand ahead. Therefore, that domestic infant clothing brand with these foreign Famous or lack

of market competitiveness. The reason is multifaceted. A pricelittle girl baby clothes

Problems, such as serious polarization of the infant clothing market price; de sign, such as the style is not enough novel, does not meet the infant psychology; quality aspects,

such as aspects of infant clothing, the media frequently burst of Quality Supervision, Inspection and so on. However, there is one important

The problem can not be ignored, that is, the infant clothing market segmentation is not enough place.

This problem is reflected in many, if infant clothing brands in the store display, casual wear and dress the same stage, people confuse its product style in the end; as well as

brand design segments are not in place , infant clothing, baby clothes, children clothes, to

, Infant clothing and infant apparel, all arranged. The extensive mode of production, can not adapt to today s highly competitive market. Therefore, the current breakdown of the

infant clothing market is not in place, is a major factor restricting China s garment industry development of infants and young ch ildren.baby girls clothes

(A) infant clothing brand culture and image segments

Brand culture is the source of vitality of a brand, a brand can not get lost in the numerous and changing fashion trends ego strength, but also the abstract of their product

designers to imagine the place to start from the brand s image directly communicated to the outside world and consumers brand text

Of. Therefore, the brand of "culture" and "image" segmentation, competitive to enhance the brand of infant clothing is very important.baby clothing manufacturers

In this regard, many brands do have in place. "Snoopy", the brand image is very unique. The store is bright red and pure white composition, and its color clean and colorful

clothing with each other. Eye-catching dog, " the history of efforts to

"Lazy and lovely image everywhere, the right to publicize its only" leisure "and" sports "brand culture. Thus, infant clothing brand, culture and image to be broken down, the

key is to have its own characteristics, and whether products or sales

All aspects of this unique taste of homework.

(B) infant clothing brand designed to be broken down

As the saying goes "Design is a brand infant clothing soul", and infant clothing brand designed subdivision, must have a clear design to serve the object, and designed to target

customers needs and favorite products. Therefore, designers should first clear target customer

Who, what kind of needs. Scholars present economic form called the "experience economy" in this context is designed to "experience design", is to ask the designers could better

understand the emotion al needs of the customer, better clothing and the customer s lifestyle connected

And give full consideration to the background of the customer wearing the environment. Thus, designers can target customers have a full understanding of any infant clothing

joined the network, whether for the sake of customers, to become its design is a prerequisite for success.

(C). Infant clothing brand price segments

When it comes to price segments problem not fail to mention a widespread problem in the infant clothing brand on the market today is the price of serious polarization. Infant

clothing in big shopping malls, good quality, but whether domestic or foreign investment, the price is higher. Such as Taiwan

Korea infants room ", a T-shirt to 200 yuan; cheapest Adidas infant spring sport package to 480 yuan; domestic brands" Ivy League ", a white veil, but also more than 300 yuan .

Infant clothi ng to join the network can be said that this infant clothing brand

Clothing prices or the ordinary working class consumers, prohibitive. Supermarkets and individual businesses to sell infant clothing generally lower prices, sometimes more than

ten dollars can buy an infant clothing, but the quality is not guaranteed.

This phenomenon shows that the current price segments of the infant clothing market is not doing enough. China is currently the largest number of middle-income consumers, this

part of the population is the most consumer potential. Therefore, the high-end infant clothing brand in the pricing should consider this part of the consumer

Actual affordability. Some non-brand infant clothing, I just want to rely on low-cost advantage to attract consumers at the expense of product quality, it is difficult to grow

and develop. Thus, in order to address infant clothing brand "price" of the polar ization, it is necessary to further study

Market, broken down prices, and vigorously develop the medium price range of infant clothing brand products to meet the demand of various sectors of the clothing of infants and

young children.

Overall, China s infant clothing brand development to this day, still managed to get a lot of results. Results before, we must clearly recognize the problems faced by infants

and young children garment industry in China. Especially after China s accession to wto, internationally renowned infant clothing brand

To join the infant clothing market competition becomes more intense, while the current consumption patterns in China has entered a stage of "brand consumption", the more Famous

Vietnam has a large market discourse. Therefore, China s infant garment enterprises how to build their own famous brand, is the head

Before an urgent task. Do a good job of inf ant clothing "market segmentation" is undoubtedly a necessary precondition to create Famous. Only the work done, will lay a solid

foundation for the future development of China s infant clothing brand. I believe as time goes by, I

The national infant clothing brand in the market competition and robust growth.