Fashion Comments: four crux of the analysis of China s infant clothing brand

Web Design And Seo For www.china-webdesign.com

branded baby clothes - China Manufacturer

Thank you for inquiry my branded baby clothes, Tel: 0086-371-65729960, E-mail: successfulstar@vip.sina.com

http://www.china-babyclothes.com/key-brand-name-baby-clothes-9/

Today, 80, has gradually become the main force of the parents. Fathers, 80 more attention to style, quality and uniqueness, the pursuit of a brand, but more importantly - pay more attention to infant apparel brand. Many parents "independence generation" children "independent second-generation family, the child is a baby in the baby, holding the hands of the fear of broken in your mouth, afraid of love incredible, the parents are willing to achieve dress your child s colorful childhood "creative dream. But such a huge infant clothing brand market demand, and why very few domestic infant clothing brand, while the foreign brand invincible? After some hard work to collect, we found that the crux of domestic infant apparel industry.little girl baby clothes

A domestic infant clothing brand malnutrition

Infant clothing production threshold is not high, coupled with limited children grow tall, short, fat, thin, uneven, it is difficult to form large-scale, standardized production of a single volume, leading to infant clothing ent erprises are generally small, OEM, brand-name unlicensed factories in different ways. Infant clothing "small plates", the major professional graduates rarely choose the inauguration of infant clothing enterprises, resulting in infant clothing brand industry designers also a serious lack of serious imitate follow suit, the product personality and product culture is a rare The enterprises mentioned that the combination of ideas to adapt to the monopoly structure of the one-stop scarce.new born baby clothes

Foreign infant clothing brand with domestic infant clothing brand, we can easily find clues: foreign infant clothing brand fashionable and unique fashion sense, infant clothing, fine workmanship, from head to toe, to meet one-stop-shop more varieties. Domestic infant clothing brand: less independent innovation, imitation serious follow suit, leaning industrial chain of rapid imitation, work the ordinary; low-cost, low price; the species is relatively homogeneous, and hard into the system.baby girls clothing

2, infant clothing enterprises is the lack of brand awareness

Have to admit that China s infant clothing industry started later than the foreign brands, so the gap between the objective is clear, especially infant clothing brand promotion is particularly obvious. Good brand awareness and promotional tools is the promotion of foreign brands of infant clothing, packaging important factors for success, domestic infant clothing brand performance is weak, mostly quietly "brand".

3, infant clothing market operators fault

"First-tier cities to sell infant clothing brand, second and third tier cities to sell infant clothing products is an important feature of infant clothing brand market. Infant clothing brand developme nt path in the second and third tier cities need big names to lead nurturing. The first-tier cities is hard to find infant clothing brand presence, the second and third tier cities can not be considered a strong fault characteristics is the dilemma faced by the domestic infant clothing brand, the birth of great reputation, excellent products and high added value of infant clothing brand is important issues, but also shoulder a major responsibility.

   The Xiaobian something to say: With the infant clothing market share continues to increase, the need to consider how this market will be more standardized and orderly, currently control department. Do not wait until the market problems, and then fall into the children s get together and discuss how to resolve it would be too late.