Infant apparel industry faces four major challenges

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  Now today s infant clothing industry market now competition is very intense, infant clothing consumption showed a double-digit growth, infant apparel industry has become a new

growth point of the garment industry develop ment, China will enter the third baby boom, China will form a huge consumer market of infants and young children. Infant apparel

industry market has become the focus of competition of the garment industry and a new blue ocean. The development of infant apparel industry is constantly changing, the

opportunities brought by China s infant clothing industry, but also considerable challenges. Domestic infant apparel industry, which in the end, what are the challenges?

Marketing department to collect some information, summed up the following few:

First, infant clothing brand drill file

Brands of infant apparel industry market is undergoing unprecedented changes, consumers are increasingly focused on the brand, people began to become accustomed to foreign

brands with a strong Western flavor. According to statistics, domestic infant apparel industry market imported brands account for 50% of market share, domestic more than 10,000

infant clothing manufacturing enterprises, 70% in non-brand competition, brand infant clothing, they only account for market share 30% of domestic infant apparel industry market

exposed the huge blank file.

Secondly, the international infant clothing brand as an animated image of its brand image

Another change is that international brands are accustomed to the animated image as its brand image, brand the protagonist as a "right to deduct the soldier of the future", and

implied Arnold? Schwarzenegger represent heroism, in order to meet the 4 -14 year-old boy infant psychology. Gap in these areas for infants and young children at home and abroad

apparel industry, and this gap is only the awareness of the gap, infant clothing industry, and not too high barriers to domestic culture can open the design of infant clothing

ideas to meet the infant psychology, only domestic i nfant clothing industry is still less take this into consideration. Direct and franchise marketing forms, greater emphasis on

international brands are also quite have this force, just do not realize the real significance of this form of brand image building, and maintenance.

Third, imported brands detonated the domestic side of infant apparel industry market

Do infant apparel industry market in the mid-market, an overview of the infant clothing market, less than $ 100 low-end market is basically occupied by the products of state-

owned enterprises and part of the township enterprises, the market supply relative surplus, basically in a disorderly price competition in the face of low production costs of

mainland private and individual producers, foreign brands is difficult Luanzhongqusheng; high-end market of more than 200 yuan in addition to imported brands, some of the

products of foreign-funded enterprises , most of the domestic infant apparel industry the brand-name enterprises occupy almost the same as the basic cost of the garment

processing, this area, one-piece highly profitable, but a far cry from the average level of consumption of domestic infant apparel industry, if the target consumer group is

locked in a narrow range of , profit difficulty.

In fact, the international brand to spy on domestic infant apparel industry, mid-market can be described as a long time, serious polarization of infants and young children in

the Mainland apparel industry market, on the one hand, the high price of good quality products, on the other hand, low-priced products in the work and The style was below par

in. From the observation of infant apparel industry market, infant clothing brands into the domestic market are in the end into the mid-market international brands Rio Tinto

infant clothing, consumer groups, mainly t he face, Tong This is a market gap exposed by the structural imbalance of domestic infant apparel products. In domestic infant apparel

industry on the market, mostly infants and children clothing, big boy clothes too few, especially the big boy clothing interrupted.little girl baby clothes

    Fourth, the international infant clothing brand quickly captured the infant clothing market.

Pig Banna is the first to enter the Mainland infant apparel industry market international infant clothing brand, under the Hong Kong the Shunchang trading company, Dongguan, baby girls clothes

Guangdong China Shun Garment Industrial Co., Ltd. has overall responsibility for the infant clothing line domestic business. According to reports, only naive pig s footprints

all ove r the country and major provinces, with direct and franchise more than 120, with annual sales of nearly 40 million yuan. International brands are very positive about the

domestic infant apparel industry market, almost to divide and eat the infant clothing market how much profit to be made. Domestic infants and young children under the age of 16 baby clothing manufacturers

have more than 300 million, accounting for 1/4 of the country s total population, but 34% is the only child of consumption object is stable and large, domestic infant apparel

industry market in the entire apparel industry is still , 44000 domestic garment manufacturers, brand of infant clothing enterprise specialized in producing less than 200, is a

small market, infant apparel industry accounts for only 1% of the entire garment industry, the development of infant clothing industry to put into serious inadequate.< br />
These challenges are not small? Domestic infant apparel industry market is faced with a new pattern, more than 6,000 large and small manufacturers of infant clothing situation

would be to rewrite most of the township enterprises are facing the situation of integrated transformation of the international and domestic brands, domestic infant the

expansion of the apparel industry, the industry will be the amount of the essential changes. In this round of competition, low-cost advantage of domestic enterprises will shake

for a long time.