Infant apparel industry brand battle intensified

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In recent years the apparel industry up from the yo trend of development is always unsatisfactory. However, infant clothing industry is an exception. "Infant garment industry is the last piece of cake" of the Chinese clothing market, this argument is not the first time proposed. The infant clothing market has reached 100 billion scale, for such a huge market, the local clothing brand began their action.new born baby clothes

Adult installed to launch sub-brands of infant clothing

Casual clothing brands have also shot the infant clothing market.baby boys pyjamas

Compared with the exploration of the local clothing brand, the penetration of international brands of infant apparel market is a long time, 10 years ago, the two international sports brand has launched their own infant clothing products, and move faster than the exploration, these two brands accounted for more market space. In contrast, the exploration of domestic sports brand infant clothing market relatively late start, it also allows local brands and lost opportunitie s in the high-end market. At present, the positioning of the local sports brand clothing for infants and young children also mostly low-end market in the face of international brands for nearly 10 years ahead of market opportunities, domestic brands more market segments to expand.

Sports brand in the infant apparel industry looking for a breakthrough

According to the related data show that, the international sports goods has been sub-in the the within the the clothing market of the infants and young children got a share of, while the the the revenue growth speed of the the local brands in the the 2011 and even has exceeded the the the his mother brand leisure apparel, such a market achievements, on the one hand, show that the a The rapid pace of development of the infant clothing market, it also allows us to see the adult clothing brand s efforts to seek a breakthrough in the infant clothing market.

At home and abroad brand hoping to grab the infants and young children clothing one hundred billion cakebaby clothing manufacturers

From the point of view of market competition, international brands account for half and a virtual monopoly in the high-end market, the domestic brand brand influence is not strong, "and adult equipment, buy their parents, so the high requirements of the brand." The adult clothing shrinking profits the clothing one hundred billion cake of the at home and abroad brand hoping to grab the infants and young children.

As social spending power transfer to the next generation, the heat of the infant clothing market will no doubt continue for a long period of time, at the same time, the contest of international clothing brands and local brands in this field will become more intense. The face of the many opportunities and challenges, the Chinese clothing brand in the development of the road a long way to go still in br and building, increase investment, to fight in a short period of time to train infant clothing brand recognized by consumers .