Baby when she opened the clothing of infants and young children: hands-on experience come into play

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The infant garments are followed by women, another online clothing products sales hot. Taobao, the monopoly of infant clothing shop has hundreds of as much as. Price level from low to high, span. In general, the average profit of infant clothing, resale children s clothing online mother turn became a full-time infant clothing shop owner.little girl baby clothes

Infant Garment Industry Development Report, China s domestic consumption of urban residents of all kinds of infant clothing in recent years has been an upward trend, the annual growth rate of 26.5%. With the improvement of living standards, the consumer demand of the infant clothing market in China began to shift from the past to meet basic living practical pursuit of beautiful fashion model, some economically developed cities, the clothing needs of infants and young children tend to trend, the brand . In this environment, if the Web store is open, select infant clothing, combined with successful marketing tool, is generally sufficient to maintain their own lives.

Zhang Xuan, Taobao st ar the highest infant clothing monopoly seller, before becoming a mother, she is a quasi-white-collar workers. After giving birth, from the Internet to buy children s clothing buyer turned into infant clothing shop owner. Zhang Xuan, infant clothing, take the high road. With a unique means of marketing and product positioning, stand out in a number of infant clothing store, monthly sales of more than 20,000.

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Selecting the right target customers

Clothing positioning, pre-done enough research to determine their target customers, then look for the purchase channels. Domestic infant clothing market has moved from the middle and low demand-driven to mid-range needs, mainly in high-end demand is growing rapidly. Therefore, Zhang Xuan, clothing located in the upscale target customers are middle and high income households.

Determine the price positioning of infant clothing, and then look for the purchase channels. Now her "Fanfan store" sale includes the more familiar brand clothes of the infant.

Product to achieve serialization

Psychological, a diagram of online shopping is convenient, inexpensive two-line, three online can buy the physical stores can not buy goods. Zhang Xuan shopping when the original out of this mentality, is treasure on the types of goods, Zhang Xuan, and strive to achieve complete, so that the mothers in the same shop can buy all kinds of costumes from clothes to shoes, and even some small toys, fully meet the needs of mothers.baby girls clothing

Zhang Xuan, a mother can always find the right clothes, from purchase to sell, she was not worried about the cargo accumulation.

Infant clothing covers age, were divided into four series, 0-1 years, 1 -2 years, 2-4 years and 4 years old, many mothers have to follow the "Fanfan shop more than a year of time, buy clothing of different ages, "Fanfan store" virtually trained loyal fans.

Website forum mixed Lianshu

Zhang Xuan, said her shop publicize the vast majority of Taobao Forum "mixed" out. Taobao s "Baby Mama" Forum is the main channel for self-promotion, and excellence, are here to focus on mothers, marketing can be described as absolutely correct, accurate target object. The identity of the mother s easy to close, there are many of the same things.

Proposal

Zhang Xuan said, If you want to open online infant clothing, positioning is very important, because the customers do not face the different positioning of infant clothing. Upscale infant clothing online sales, better, mainly involved in online shopping is often the intellectual class, their needs more biased in favor of, high-grade. If l ow, mid-range infant clothing, do wholesale online also can be done open.