2012年6月11日星期一

Frequent meals has gradually become a new model of effective marketing of infant clothing


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A few pieces of new, just to the goods, but only one, do not participate in today s activities. "Before the one side of the Office of the brand in H angzhou Intime, the salesperson warmly greeting customers," Next week will be a number of new paragraph, when you can look at. "experienced this spring and summer a skilled in ferocious fighting

Many dealers are going to copy this "small meals" purchase mode in the future, which will become the norm.

Shan tells us to see the spot under

"This year s clothing sales growth is expected to decline by about 10 percent, dealers generally shouting business is a bit difficult to do, while also pondering how to order risk down. Now beginning to come OTC Autumn mostly six months pre-orders in the face of changes in the market, it is

Multi-dealer is a bit worried. "A mall industry, told reporters," but for some of the brand has been taking stock orders, their advantage is revealed at this time. "

EX clothing home, a well-known footwear brands in the person in charge told the reporter: "Be cause of their own factories, so replenishment is relatively easy. General when we first order the dealer under the amount of probably only three or four percent, the remaining six 70% will be divided into one week to fill a number of new, this dealercute baby girl clothes

The decision to order, sales, relative to control inventory. "The responsible person said," In Otherwise, the half a year ago in order to of full-orders in the the futures mode, in case pairs of is any market, to grasp the not allowed to see Zou Leyan, and that is the very dreadful a backlog of. "

Rapid futures at any time to recover a single

"This dress is now out of stock, if earlier, we still may allow headquarters statistics after chasing a single replenishment, but from order to getting goods to about 30 days." Women in a particularly hot leisure counter salesperson, then how much reflects the brand countermeasures. The brand

Fast futures, ordering 12 times a year. "The recent response to this market environment, we added to recover a single percentage, such as the summer of 10 percent in winter, about 20%, so the dealer can also control the set amount in advance, the late additions, according to market conditions and reduce stress." Brandnew born baby clothes

Official said.

Rapid reaction known as ZARA and H & M is a good example, ZARA, in Europe, the fastest to load time of 22 days, many domestic brands also want to learn this mode of operation. "The next year will be twice a year, orders will be changed to four times a year." A Hangzhou native cattle

Tsai brand relevant responsible person said.

More quickly to chase popular

"In fact, from a market point of view, the next season styles total does not increase, but the cargo in the future on the way will change, new shelves increased frequency of" one industry source said, "In addition to the timely replenishment companies and dealers, ordering an increase in the number also increased

Rapid response capability of the brand on the market, the trends in the international or cultural influences immediately reflected in the clothing market, many popular clothing will be more in line with the trend of the moment. "baby clothes factory

 

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