Concentric multi-strategic marketing model

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Concentric multi-strategy marketing model is because of its original object of consumption, that is, young people and children, brand cross-border brand insert bits, and the level of marketing to a variety of marketing tools, the use of their original brand of infant and child care consumers awareness and brand image, to the development of infant clothing industry. The operation key is to keep the new brand and original brand awareness in the minds of consumers consistent and have a better reputation, and such model is divided into several types.toddler boy clothes

(1) cartoon mode of entertainment

Cartoon mode of entertainment is a model of the most typical infant clothing different from other clothing companies. Import of this model usually have two, first, infant garment enterprises to buy or cartoon animation company authorized agent or the production of the brand s clothing of an infant garment enterprises, such as Astro Boy, hit Pleasant; infant clothing companies design their own cartoon image as an endorsement before the transition of the animation industry.baby boys clothes

The two modes are different, but the same thing. Relative to the rich cultural life of the adult world, the fairy tale world is the child, the cartoon animation may be the image and symbols of the first batch of children s understanding of the world, so occupied the cultural world of infants and young children naturally directed to the consumer market. Crayon emerged in recent years, Teletubbies, Transformers, etc., are influencing the children s demeanor and consumer attitudes.infant boy clothing

Altman, The Powerpuff Girls, Bugs Bunny and other cartoon image already has a company authorized by the multiple cartoon image, like a fairy tale world museum experience "Cartoon Carnival", the company has the right to use the terminal through the string filled "way to integrate together to meet the needs of different consumers. In the company s plans, "Cartoon Carnival" is not just to sell infant clothing, but also to infants and young children eat, drink, play music in the form of integration to promote the concept of a happy life, to educate the consumers in infants and young children healthy learning the concept of healthy growth, the formation of end-user experience of shopping patterns.

(2) the brand slot mode

Slot mode is a brand new marketing strategy for a strong competitor to subversive brand marketing, to break the original order of competition in the market, breakthrough latecomer to the competition faced by the plight of backward brand to develop a large market, and quickly surpassed competitors, and thus become a market leader.

Through the slot into the field of infant clothing brand is not Wahaha, Prince of milk is very familiar with the typical, do the success of mineral water and lactic acid drinks, be gan to do the same brand infant clothing, but have been ignored in their own position is the Volkswagen brand. Preconceptions, consumers naturally would give their infant clothing marked with a "low level" label, the Chinese people there no matter how poor not poor child s culture, so the performance of this type of infant clothing how to develop in the future, we will wait and see.

Recently, McDonald s brand of infant clothing store McKids will set up counters in major shopping malls, and establish their own independent stores, McDonald s restaurants will make use of interactive promotions. The key to the success in the McDonald s brand plug, foreign culture brought by Western fast food is how the next generation of China s influence. Whether McDonald s can identify market niches, select the brand breakthrough point, the use of the existing brand awareness, re-combination of the brand elements, while maintaining unity with the parent brand, locked and s table customer base, but also gives the sub-brand more personality elements, such as weed out the negative impact of foreign fast food unhealthy,