Infant clothing "dishes" at home and abroad brands snatch one hundred billion cake

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   With the shrinking of profits of adult clothing, infant clothing gradually become rich in the eyes of related businesses "dishes." Infants clothing Committee of China National Ga rment Association Secretary-General Jia Liu said, China s infant garment industry with 100 billion yuan of market size and scale of production of 5 billion.new born baby clothes

    Faced with such a huge market, many brands have asked "a slice". Conducted in the right brand management consultant, CEO Cui Hongbo, infant clothing market is the last piece of cake in the Chinese apparel market. Infant clothing industry this year is still high growth period, but the pattern will become complicated and confusing. "

    The one hand, the current the the first brand in of the the the local community infants and young children the apparel industry In the the first half of of in 2011 achieved operating income of 756.9337 million yuan, a year-on-year growth of 57.48 percent, higher than the the leisure apparel. Such a good performance and h ad to let the other brand "jealous."baby boys pyjamas

    On the other hand, in recent years, the sports brand is also looking for new profit growth point. Infant clothing brand will become a fight to the battlefield in the next major sports brand. "Cui Hongbo pointed out. It is understood, Adidas, Nike 10 years ago to enter the infant clothing market, the domestic sports brand Anta, Li Ning, 361 ° the last two years have also introduced infant clothing products. From the to the the price point of view, Adidas, Nike infants and young children clothing positioning in the medium high-end market, Anta the infants and young children clothing positioning Yu the in low-end market the, the Li Ning infants and young children clothing also aim at the mid-market.baby clothing manufacturers

    Ye sterday (February 21), the Nike brand, vice president of Nike Sports (China) Co., Ltd., general manager of Qi Kaige, told reporters that Nike is Goodbaby infant clothing for strategic cooperation.

    Nike development of the infant clothing market mainly relies on strategic cooperation with Goodbaby, the boy has become the largest dealer of Nike global infant category.

    Song Zheng, boy, chairman, told reporters, cooperation with Nike for 10 years, and now domestic Nike infant apparel stores have more than 900, the total sales of more than $ 10 billion. In e-commerce, after the distribution of the network channels, within two years sales reached 200 million yuan. He believes that the 2012 great efforts to develop e-commerce will greatly speed up the performance of growth.

    Cui Hongbo, said domestic brands face of international brands for 10 years the layout of the need to refine their own posi tion more accurately.

    At the same time, April 2, 2011, Dior, infant clothing shop in Shanghai Plaza, this means that the international luxury brand to enter the Chinese infant apparel industry which the BurberryChildren, GucciKid, BabyDior and ArmaniJunior.

    The data show that China s current 16-year-old infant 380 million. 2003 to 2008 the 12-year-old infant clothing spending growth from 42.5 billion yuan to 68.7 billion yuan, an average annual compound growth rate of 10.09%, accounting for 80.10% of the entire infant clothing consumer market. Is expected to 2013, the market scale will exceed 100 billion yuan.

    In this regard, Cui Hongbo from market competition, international brands account for half and a virtual monopoly in the high-end market, while domestic brands of brand influence is not strong, and adult installed, buy their parents, so The brand s demanding. "