Opened two infant clothing store experience

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Involved in infant clothing has two and a half, beginning with infant clothing purchase do not know, now have no small progress, but still full of many perplexities, all the way to the hardships and pain self-evident. Open infant clothing store in the two years of experie nce to share with you, I hope everyone has different opinions. Just re-description did not talk about writing yo.little girl baby clothes

Infant clothing, there is definitely a market, as long as infants and young children should wear clothes, and at least three seasons a year to change clothes (Spring and Autumn can wear summer and winter) means that the large amount of infant clothing to go. but there is one inescapable fact - low profits. Exchange and local child line, the annual average profits are generally 30-35%. To believe that the infant clothing market, the flow is certainly making money.new born baby clothes

An infant clothing store location is very important. This truth everyone knows, good location transfer fee scary, and infant clothing profits are limited, which makes us into the p ain of a difficult decision to find a store. Because of the transfer fee is a big bubble in which you pick up someone else s shop out of the transfer fee, but not necessarily that one day you do not want to do, yet can also turn out? Biru: demolition, lots devaluation, and the landlord deal with the relationship unpleasant and so on, so the transfer fee is very hot.baby girls clothing

A good location, the flow of people, which can save money to do the publicity, but also save time and improve the known brightness, on the contrary the lot chosen relatively a little longer to keep. Especially now the competition is so fierce, consumption can not afford much time.

2 market position to be accurate. Can not do monopoly, is also unlikely that a person to do the business of the entire market. So, when you put your prospective market positioning, knowing where your customer base? Then thi s group of "indiscriminate bombing".

Position include the following: for which age; do in product or market goods (in the region high-income earners, low-income people); style positioning (30 square following shops in particular should pay attention to) do cool version or of leisure . Once you determine the next position themselves, it is necessary to strictly follow the standard purchase, do not lightly change the original decision with the evaluation of the customer. Unless the actual operation is indeed a great deal of problems. According to my experience, that you store clothes did not grade customer you into goods that she does not buy from your store clothes did not feature too popular customer, not necessarily to her children to buy clothes that cool version. Remember: The customer is always with a critical eye to see your store, do not put the nose carried away by the customer. If that s the case, estimated that you will be tired, but also does n ot make much money. Must have our own business philosophy and ideas.

3, infant clothing purchase most important. Goods selected are not directly related to your business is good, but also to your inventory. Even see into the back of the goods within three days must be timely replace it, otherwise, it may be the last Yahuo is it. Infant clothing inventory is large enough, to operate up very passive, unless you have great economic strength. As for how to choose the goods can only sense to rely on internal strength. But one o clock do not listen to the wholesalers, said this year s edition of explosion, the likelihood that he walk the clothes. Of course, and other parts of the exchange of child line certainly is good to ask them which version to go with each other to share. Others test version of the clothes, of course, sell.

4, focusing on infant clothing store decoration and display. See more before someone else s style of decoration in the decoration, t o see which desirable. The best decoration in one step, do not be afraid to spend money, the decoration on the grade, clothes or selling price. The lighting effects are also important, good lighting can arouse the desires of customers want to buy. Personally, I think: infant clothing store should not use the warm light, but should not use color, preferably with halogen lamps, cool white light. Infant clothing should be bright and different from the adult shop lighting should be art. Of course, in the autumn and winter may be appropriate to use some warm light gives a warm feeling. The display of clothes is also very particular about the different selling point of the display is not the same. The infant garments are hanging easier to sell some than the side hung, side hung first, to cease to do, can save vermicelli, also has merit.
A single coat, coupled with a sweater or shirt, plus on the pants may have to sell some, it is likely that the customers to you with a full s et of selling to go, at least buy your T-shirt and pants. The display should take into account the mix of tones, the door is more to light-colored, light-colored. Then pay attention to the cool and warm white with attention to color up and down, left and right echoes, All in all, the color also make clothes dynamic. Of course, hanging clothes to pay attention to have a dynamic, can a few paper stuffed in his pants, coat hanger to a form of what looks vivid clothes. (To do so, take the clothes on a little trouble, but as long as the sales, What kind of trouble, ha ha).

5, the establishment of a membership system. The main purpose of the establishment of the membership system is to retain old customers, create a file based on the amount of consumption in the shop to give different offers to each old customer. For example, in the special festive asked: child birthday, International Women s Day, etc., can also send gifts, gift Be creative, do not always send socks. La rge customers to send a parenting book, or the pretty popular trinkets, toys or something. For this, I also constantly being explored.

6, must be willing to do promotional activities. To keep in mind: get to advertise is to allow the opponent to give you the costs. Why? Customers to your shop, not rivals out to you advertising? Advertise the need for creativity, but also actuarial cost, as has been mentioned, infant clothing, profit is at the end, but not because of low profits do not do the necessary advertising. This summer, I and others engage in infant photography and printed 8,000 copies, plastic fan. My advertising account side, he accounted for one side, the cost is shared equally. These fans before June 1 to get free school gate, the results streets can see my ad. The benefits also can be. But to stimulate yo.

The bargaining problem: whether or not counter-offer, which I have repeatedly wandering to not jump out of this vicious circle. For the f ollowing reasons: No bargaining is very unfavorable to the right start, I do not bargain, business run by 60%. But we all know, do the business of bargaining tired, and adverse future development. But the question is how to do now? In front of how to pack? In particular, the single shop like me, do not bargain seems to be impossible. If more than two shops are firmly bargaining, Diandaqike. I now practice is generally also five yuan, the more I m sorry, do not sell!