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"Eye-catching red main color is coupled with a hat, the shape of a dragon cartoon images sideways, etc. ... Starting this month, the careful consumer will find, children and baby specialty stores in the country, more than a series of "Dragon" as the main product of the design elements. Zodiac elements of the design, so that these products not only highlights the festive atmosphere, full of childlike.
Zodiac elements by blitz
In fact, the use of the zodiac elements, as early as in 2002, Nike introduced the Year of the Horse Commemorative Edition (limited area), and then gradually continued introduction of nine sheep, monkey, chicken zodiac shoes. In addition, the international brand Reebok in 2008 and 2009 to create the Year of the Rat Zodiac shoes and the Year of the Ox zodiac shoes, American brand New Balance has also recently launched the first dual of the traditional Chinese Lunar New Year "dragon" as the design concept of the shoes.
infant boutique clothingInternational brands on the use of the zodiac elements, in fact, in order to better win over Asian, especially Chinese consumers, not only of international sports brands, including Ferrari, Burberry and other international luxury brands have begun to try the use of some Chinese elements hope that by the Chinese element in the market to create a new selling point. "JIM" S-Hui Wen-lung, director of brand design, said.
Secretary-General Chen Shuqing, Research Center for children s products, told reporters in the field of children s clothing children s shoes in Quanzhou, have begun to try the use of the zodiac elements, such as Anta has launched a Chinese New Year products Fortune running shoes, in terms of design, with bright red to meet the Chinese people live the auspiciousness Spring Festival, the psychological.
Price increases by 2-3 times
infant boy clothesThe zodiac element to the produc t design to create a product selling at the same time, no doubt also contributed to the upgrading of product sales and value-added. "Generally speaking, shoes and apparel brand launched the commemorative zodiac product, price than conventional products more expensive 2-3 times, because these products are not as run the amount of models, but as the concept of a limited-edition models in a small the public within the sales is used to enhance the brand value, "said Chen Shuqing.
Not only the domestic market, to explore the international market, the use of the zodiac elements to help enhance the added value. "There is no fixed image of the Chinese Zodiac, according to their own characteristics and preferences of foreign customers, use the Zodiac design a different image, in conjunction with the paintings, paper cutting, the ancient Chinese characters, culture and the combination of become a way of product innovation. "Shishi garment enterprises Zha ng told reporters, such as many customers in Europe and America is very fond of printed Chinese characters and traditional patterns of clothing.
Avoid the seasonal slow-moving
baby clothing manufacturers"However, for Quanzhou businesses, the need to use the zodiac elements, how to use the zodiac elements, but also need to be treated differently." Mr Andrew Chan Ping Gao told reporters that the use of the zodiac elements will bring higher profits, but if there is no combination of enterprise development actual, can also cause new risks.
Moreover, the Zodiac products are mostly related to the New Year, "sales of gold before and after the New Year to two months, once the short-term sales do not go out, it will cause a backlog of inventory. International brands can also be digested by the markets of Southeast Asia and other places, domestic The brand may face the risk of poor sales. & quot;Hui Wen-lung said.
